Teacher : Do you know CRM?
Student A : Me!!! CRM is Cant Really Measure!!
Teacher : Next..
Student B : Cocktail Rum Martini!!
Teacher : hhmmm.. sounds interesting, but TOTALLY WRONG!!
Ok, CRM is Customer Relationship Management. It is an approach to building and sustaining long-term business with customer. Anybody can give any example?
Student C : Is it when we maintain the relationship with customer sir?
Teacher : Right. Anyone else?
Student D : Finding new customer!!
Teacher : Nice try.. Let me tell you a small part of CRM….
It is important for everyone to retain the customer and also finding the new one. It is cheaper to maintain it then looking for new customer. A company has to keep their current customer; make them satisfy with the product and services, create the loyalty, and bring them to re-purchase. As a customer we must be very pleased to get direct mail from the company. For example, when we get birthday wishes from the company, greetings in any special moments; that really takes our heart to a deep appreciation. People will talk about it and coincidently promoting the brand. But at the other side some people might disturb by the personalization; get unimportant email during your work?? Sounds very annoying right..
